Background

Vtape is a vibrant distribution organization that represents an international collection of contemporary and historical video art and media works by artists. They make this collection accessible to curators and programmers, educators, scholars and public audiences worldwide. In addition to providing a distribution framework for established and emerging artists, Vtape is committed to establishing video art preservation and exhibition standards, and strives to support hybrid practices in an increasingly complex technical milieu.

Challenge

Using the curatorial copy provided, design publications to help inform visitors of Vtape about the exhibitions on view.

Solution

Using inspiration from the content of each exhibition, I ensured the visual designs are legible, accessible to older demographics, and enhances the overall experience of engaging with the artworks.