Visual Brand Adaptation (Retail)
Background
The Business Depot Ltd. was founded by Jack Bingleman in 1991, with Staples as a substantial investor, opening Business Depot stores in Ontario and later Atlantic Canada and Bureau en Gros locations in Quebec. In 2017, Staples was acquired by private equity firm Sycamore Partners and Staples Canada unveiled a new logo and slogan ("Work. Learn. Grow.") in December 2018.
Challenge
With the rebrand in place, a lot of collateral needed a redesign to reflect their new brand values.
*Store signage measured 22x28 inches each
Solution
Implemented their new visual systems across old collateral using their brand guidelines. Developed new templates that integrated the new brand identity into their B2B collateral, storefront, web, and flyer designs.
*Designed image and text layout, book template design was provided
*Front cover (right panel) was provided as a template, back cover was designed to complement the front
*Interior was designed to highlight the new space and store opening events