Visual Brand Adaptation (Financial)
Background
Canaccord Genuity Wealth Management is Canada’s preeminent wealth management firm, focused on providing best-in-class wealth management strategies and capabilities. With over 170 wealth advisors, they also offer investment management, financial planning, and insurance solutions.
Challenge
The company rebranded in December 2018 and their marketing team needed to rebrand over 170 wealth advisor’s collateral.
My Role
Work with the marketing team and under the direction of the Lead Designer to transform the old existing marketing collateral into the new branding using the visual identity guidelines provided.
Solution
Implemented their new visual systems across old collateral using their brand guidelines. Created and refreshed existing infographics, sourced images that better represented the new company values, and ensured all stakeholders were satisfied with the end result. The unified identity increased brand awareness internationally and presented the teams as trusted advisors in their community.
