Background

Gardening Know How is a virtual encyclopedia of gardening information with over 14,000 blog articles and over 180 million website visitors. They reached out to Dig Marketing to develop an email marketing campaign that highlighted different articles from their website to feature depending on the season.

Challenge

Gardening Know How has an extensive archive of blog articles that covers almost every topic in gardening. Dig Marketing offered email marketing services and wanted to curate a list of articles per week to drive traffic to articles that were relevant to the time of year to drive traffic to the website.

My Role

Working with the Content Manager, design weekly emails that complement the copy and curated content given while maintaining freshness for gardening enthusiasts who tune in every week.

Results

Designed thematic emails inspired by the curated content and copy provided. Emails had an average 16.9% open rate and 4.5% click rate.