Visual Identity Design (Education)
Background
JD Ready is the first Canadian prep course for students entering law school. They teach incoming 1L students how to apply substantive content and study like a lawyer so that students will be ahead of the curve from day one.
Challenge
The JD Ready team was ready to launch their course offering without a brand identity and marketing assets to promote their product.
Solution
Through discovery, identified their positioning statement to guide the development of their visual identity. Created a logo that reflected the forward thinking and Canadian aspect of the brand, curated a unique colour palette and typography that represented the brand’s mission. Developed a one page visual identity guideline document to ensure guidelines are followed going forward. Designed a functional website on Squarespace that can be updated by the founders using the visual identity guidelines to promote the product.
