Digital Collateral Design (Retail)

Challenge
Create a series of web banners for their new website launch to showcase different brands carried by the supplier. Each banner had to be unique to its own brand but also seamlessly tied together.

Solution
Inspired by the sleek and luxurious aura exerted by each brand, I created simple buttons that would tie all the photoshopped and lifestyle product images together. I purposely diversified the background colours to bring contrast to the banners and allow each brand to stand out on its own in the carousel.