Visual Brand Adaptation (Financial)
Challenge
The company rebranded in December 2018 and their marketing team needed to rebrand over 170 wealth advisor’s collateral.
Solution
Implemented their new visual systems across old collateral using their brand guidelines. Created and refreshed existing infographics, sourced images that better represented the new company values, and ensured all stakeholders were satisfied with the end result. The unified identity increased brand awareness internationally and presented the teams as trusted advisors in their community.
Canaccord Genuity Wealth Management is Canada’s preeminent wealth management firm, focused on providing best-in-class wealth management strategies and capabilities. With over 170 wealth advisors, they also offer investment management, financial planning, and insurance solutions.
Collateral
Before
After
Infographics
