Email Design (Gardening)
Challenge
Using the copy given, design weekly emails that complement the content while maintaining freshness for gardening enthusiasts who tune in every week.
Results
Designed thematic emails inspired by the curated content that had an average of 16.9% open rate and 4.5% click rate.
Gardening Know How is a virtual encyclopedia of gardening information with over 14,000 blog articles and over 180 million website visitors. They reached out to Dig Marketing to develop an email marketing campaign that highlighted different articles from their website to feature depending on the season.
